Received the following marketing email from Lotus:
A new Lotus Evora is a very tempting proposition with its instant feedback and instinctive responsiveness putting agility and finesse at your fingertips. Now a new Evora from your local Lotus dealer is simply irresistible because it's currently available from $799 a month*. Just one drive and you'll want to give in to temptation right away.
FOR THE LATEST LOTUS EVORA OFFERS, TO FIND YOUR LOCAL DEALER AND TO BOOK A TEST DRIVE, VISIT LOTUSCARSOFFERS.COM.
So I visited there and found these offered lease terms:
Sample quote based on model year 2010 Lotus Evora 2+2, reasonably equipped with an MSRP of $72,435. 48 month lease x $798.00 per month = $38,304.00 total monthly payments. Based on 7,500 miles a year; lessee responsible for $1.00 per mile over 7,500 miles per year. Total due at lease inception is $6,692.00 which includes 1st month's lease payment of $798.00, capital cost reduction of $4,999.00, acquisition fee of $895.00. Closed ended lease, purchase option of $30,958.00 at lease end. Advertised offer requires dealer contribution. Higher MSRP vehicle will increase lease price. Prices exclude applicable taxes, title, other options and dealer charges. Lessee responsible for insurance. Subject to credit approval. Applies to Lotus Evora registered before September, 30 2011, please contact your Lotus dealer for full details."
To which I (ineffectively, I'm sure) emailed them the following response:
This is not a particularly attractive lease offer. Your lease runs over 160% higher than the current BMW lease offer on the top of the line Z4.
If you are going to try to move your cars off of dealers' lots based on lease payments, you'll have to do a lot better then your current "deal".
Last month I leased a BMW Z4 35is, for 24 months at $363 a month (includes CT sales tax), 10K miles per year with extra miles at . I only had to put down the first months payment and the requisite security deposit.
Total cost worked out to just under $0.44 a mile, or another way to look at it is ~$4,400 a year for a car that stickered for $72,475.
Your lease, by comparison, works out to just under $11,900 per year including CT sales tax, or about $1.57 per mile) for an Evora that stickers for $72,435.
And here's a photo of my ride for the next 24 months.