Wednesday, January 20, 2010

Uno's files for bankruptcy
Uno Restaurant Holdings Corp, the Boston-based company that operates 179 Uno Chicago Grills in 28 states, filed for Chapter 11 bankruptcy protection today as it seeks to restructure its debt.

...

“The Uno brand is strong; it’s the balance sheet that needs fixing,” Frank Guidara, Uno’s president and CEO, said in a statement.

I know, how about instead of restructuring your debt to fix your balance sheet you work on restructuring your menu and cooking methods to fix your crappy food?

How about instead of figuring out how to satisfy your creditors, you work on satisfying your customers by not serving them heated pre-made frozen pizzas?

Sometime in the last 12 years or so this chain lost its way. They went from being a restaurant that cooked actual, tasty pizza to being a “strong brand.”

Not strong enough, apparently, to cover for their lousy food.

I wonder if Gordon Ramsey would take on the job of fixing an entire chain?