Connecticut has a law requiring that items in stores be clearly marked with a price, with certain exceptions made for commodity items:

The following consumer commodities need not be individually marked with the retail price:

Ice cream in one half gallon, quart, and pint sizes

A 3” x 5” sign must be conspicuously placed adjacent to the display of each exempted consumer commodity, at a frequency of every six linear feet of display, or fractional part thereof. The sign must contain a statement that the consumer commodity has been exempted from the individual pricing requirement, and that in the event that an exempted consumer commodity registers at the cash register at a price higher than the stated retail price, one item of such exempted consumer commodity shall given to the consumer at no cost. The sign should not contain any additional text including, but not limited to, store or promotional slogans, names, or advertising.

I never would have noticed this, but for my local Stop & Shop just having put up rather conspicuous signs on each door of the ice cream cooler.

The problem, alert readers may have already spotted (1st post, 2nd post, 3rd post), is that many companies no longer make true half gallons of ice cream, having instead switched over to smaller "cheater cups," packages that look like a true half gallon but instead contain less than 64 ounces of frozen happiness.

The "cheater cups" are not item priced, as the law requires.

It's like the Stop & Shop is putting up a sign that screams, "Hey, here's the law AND WE ARE BREAKING IT!"

All I want to know is, "How can I use this to get some free ice cream?"