Volkswagen just launched an expanded version of its Volkswagen Bank USA, offering more now than just loans.

Welcome to Volkswagen Bank

It started out as a pretty simple idea: Let’s help people get more out of life. Our first solution involved cars with air-cooled engines. (Remember that one?) These days, we’re branching out — offering inventive, modern answers to life’s financial hurdles. Volkswagen Bank USA is designed to provide all kinds of financial solutions for intrepid car buyers, committed savers or anyone looking for a distinct online banking experience.

Too bad its interest rate on deposits (of all kinds) are so stinking low. They might be able to beat the bank down the street, but they're nowhere near competitive with the likes of ING Direct & Etradebank.

I just don't see online banking as a lifestyle choice making the grade, but I've been wrong about a lot of products' ability to find suckerscustomers. For deposit banking, a slick online interface, nice colors & the feeling that you are dealing with a cool company shouldn't beat out higher rates, lower fees and a proven track record.

But since there's one born every minute I'll probably be wrong about the success potential of VW Bank.